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New Year, New You? Selfridges’ WeChat Quiz Wins Chinese New Year
Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More
The One Thing Stores & Hotels Can Do Right Now to Boost China Tourist Sales
Retailers that rely on Chinese tourist spending can quickly benefit from adopting mobile payment options like Alipay and WeChat Pay to boost consumption. Read More
Will London’s Luxury Stores Bring Home the Bacon this Chinese New Year?
Perhaps the entire luxury industry in London lacks a comprehensive marketing strategy for China’s largest holiday -- the upcoming Chinese Lunar New Year. Read More
Why Are Chinese Tourists Shopping Less?
Recent reports have noted that Chinese tourists are shopping less, but that's not the whole story as those same travelers are spending more overall. Read More
Chinese Travelers Prepare for Lunar New Year Holiday Spending Spree
More than 7 million Chinese tourists are expected to travel abroad during the Lunar New Year, and those travelers are booking luxury experiences. Read More
On WeChat, Daigou Get Creative to Skirt New E-Commerce Law
As the Chinese e-commerce law took effect on January 1st, Daigou are getting very creative to continue their work in a more restrictive environment. Read More
Can China’s Debt-Ridden Youth Continue to Prop Up Luxury’s Future?
Luxury brands’ “Great Chinese Dream” is largely dependent upon China’s millennial and Gen-Z shoppers. But what if this promising outlook is partially fueled by debt? Read More
How Can Brands Brace for the Chinese Outbound Tourist 2.0?
Luxury and travel veterans gathered at the Cross-Border Retail Growth Forum in New York to dicuss how to prepare for the changing Chinese outbound tourists. Read More
Mobile Payments in China Are Growing So Fast, Predictions Can’t Keep Up
Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer. Read More
High Culture and High-end Madison Avenue Lure Chinese Guided Tours
The Madison Avenue Business Improvement District has aimed to provide Chinese consumers with the full-fledged experience of living and shopping on Madison Avenue. Read More
