alibaba

Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More

Airports are becoming hot shopping spots for Chinese tourists, and luxury brands need to know how, where, and why they need to reach this consumer group. Read More

Yoox, the outlet luxury e-commerce player of Yoox Net-a-Porter, announced today that it will exit the China market on February 18, 2020. Read More

Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More

Valentino wants to bring haute couture and streetwear together to its important consumers in China, who represent 30 percent of the global business. Read More

The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More

With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More

Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More

The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More

For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More