Alibaba Tmall
Chinese Whispers: Louis Vuitton Launches an Ad on Douyin, and More
Louis Vuitton became the latest luxury label to launch a campaign on the country's youth-oriented social media app Douyin, after Dior and Chanel. Read More
West Wins in Luxury E-commerce Site Ranking, as China Plays Catch-up
Chinese consumers still see services provided by Western luxury e-commerce platforms as more satisfying and advanced than their Chinese counterparts. Read More
Five Things We Learned from the Business of Fashion China Summit
BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read More
Chinese Whispers: Hermès CEO Undaunted by the U.S.-China Trade War, and More
French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More
The Top Risk Luxury Brands are Making Online
Luxury brands in China should not bet everything on the sales from a single e-commerce platform, according to this digital marketing expert. Read More
Chinese Whispers: JD.com Reportedly Stops Tencent from Selling on Tmall, and More
The competition hots up for top tech companies, namely Alibaba, JD.com, and Tencent, ahead of China's mid-year shopping festival. Read More
