Alibaba Tmall
Adidas’ Golden Ticket NFTs, Jay Chou’s Tmall Meta-Space & More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read MoreMugler’s Digital Collectibles, Puma 75th Birthday NFTs & More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read MoreThe Brands Hopping Into The Chinaverse For Lunar New Year
China’s annual Lunar New Year season is back in full swing — and with it, brands are tapping the power of the Chinaverse to celebrate. Read MoreTmall’s Foray Into Adaptive Fashion
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreFarfetch Doubles Down On China’s Gen Z
Farfetch, the luxury e-commerce platform, launched “Trendy Season” in collaboration with Tmall Soho Live channel to tap Chinese Gen Z online shoppers. Read MoreAs China’s CNY Spending Habits Change, Alibaba Adapts
Normally, China handles the world’s largest annual human migration during CNY. But this year’s celebrations saw 61-percent fewer journeys than in 2019. Read MoreUsing Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read MoreIt’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance
Alibaba Group’s The Luxury Pavillion received the ultimate luxury endorsement by announcing that the Italian house Gucci will be its latest addition. Read MoreNew Opportunities of China’s Imported Retail Market Under COVID-19
With China's imported retail market gradually recovering from the pandemic, we noticed some changes happening in customers' purchasing habits. Read MoreHow Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More