alexander wang
Alexander Wang’s Campaign Featuring ‘Auntie Model’ Goes Viral
Alexander Wang’s latest campaign featuring a Taobao commercial model has went viral. However, can luxury players replicate the successful strategy? Read More
Can Alexander Wang’s New Campaign Sail Through Controversy?
Alexander Wang will present its Pre-Fall 2021 collection through 'Sisters,' a short film celebrating strong Asian women. But will it resonate in China? Read More
MSGM Opened A Store In China Amid COVID-19: Now What?
As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy? Read More
Editor-in-Chief and CEO of Elle China Steps Down & More
Chinese media confirmed that the Editor-in-Chief and CEO of Elle China, Xiao Xie, will step down after a 14-year career with Elle. Read More
Can China Ignite the Wearable Tech Market with Smart Eyewear?
Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
Chinese Whispers: Little Red Book Launches an Influencer Marketing Platform, and More
China's popular social commerce app Little Red Book unveiled a platform to directly connect brands and influencers to form partnerships. Read More
Is the Fashion Designer ‘Cult of Personality’ to Blame for the D&G Mess?
The recent Dolce & Gabbana misstep is a leadership issue that should alert luxury brands to reconsider their relationship with celebrity designers. Read More
Simon Collins: How China Is Reshaping the Fashion World Order
Ahead of NYFW, Jing Daily spoke with influential fashion educator Simon Collins on how China is about to challenge the current fashion order. Read More
Bloggers Without Borders – 7 of the New Breed of Chinese Global Influencer
This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More
