alexander wang
Loungewear’s Big Opportunity In China
Given China’s quarantine and work-from-home realities today, consumers are turning to loungewear for comfort, convenience, and style. Read More
Can Chinese Investment Cement Alexander Wang’s Local Success?
Alexander Wang’s minority investment from China-based companies might sound like a deal. But are all parties entering with the same expectations? Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
Alexander Wang’s Campaign Featuring ‘Auntie Model’ Goes Viral
Alexander Wang’s latest campaign featuring a Taobao commercial model has went viral. However, can luxury players replicate the successful strategy? Read More
Can Alexander Wang’s New Campaign Sail Through Controversy?
Alexander Wang will present its Pre-Fall 2021 collection through 'Sisters,' a short film celebrating strong Asian women. But will it resonate in China? Read More
MSGM Opened A Store In China Amid COVID-19: Now What?
As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy? Read More
Editor-in-Chief and CEO of Elle China Steps Down & More
Chinese media confirmed that the Editor-in-Chief and CEO of Elle China, Xiao Xie, will step down after a 14-year career with Elle. Read More
Can China Ignite the Wearable Tech Market with Smart Eyewear?
Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
Chinese Whispers: Little Red Book Launches an Influencer Marketing Platform, and More
China's popular social commerce app Little Red Book unveiled a platform to directly connect brands and influencers to form partnerships. Read More
