alexander mcqueen
Florasis Celebrates Dai Ethnicity in Latest Campaign
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Will Chinese Designers Control The Fashion Industry of the Future?
International Fashion Scout (ITS), a key barometer of the industry’s talent, had seven Chinese finalists this year. Is this a sign of things to come? Read More
Will China’s Shopping Festivals Save The Luxury Market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
Kering Barely Beats Estimates with Help from Domestic Consumption in China
French luxury group Kering, which owns Gucci, Yves Saint Laurent, Bottega Veneta, and Balenciaga, released its Q1 2019 earnings on Wednesday. Read More
Kering’s Alexander McQueen Expands in China via Alibaba’s Luxury Pavilion
British fashion house Alexander McQueen has opened up shop on Alibaba's Tmall Luxury Pavilion in an effort to increase domestic sales in China. Read More
WeChat, Chinese Tourists Fuel Burberry Despite Revenue Slip
Despite a slight decline in revenue, Burberry said it saw an increase in sales in mainland China as well as a return of Chinese tourist spending in the UK. Read More
Burberry’s Weird Chinese New Year Tribute Stirs Controversy
Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More
What Does Crazy Rich Asians’ Lackluster Box Office Returns in China Mean for Luxury Brands?
The hope that Crazy Rich Asians would spur the massive conspicuous consumption in China that its characters engage in proved unfounded. Read More
JD.com Competes for Luxury Partners with High-Tech and White Gloves
In an effort to grow its luxury image, JD.com has opened a warehouse specifically for luxury brands on its TopLife platform. Read More
Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More
