Alessandro Michele
Gucci Is Now At A Critical Juncture. Here’s What Luxury Brands Can Learn.
Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Read More
What’s Old Is New Again: Burberry, Balenciaga Return To Roots As Luxury Leans Into Heritage
After years of interchangeable sans serif logos, luxury fashion brands are returning not only to traditional branding, but to their roots. Read More
No Alessandro Michele, No Drama? China Reacts To New Gucci At Milan Menswear
Netizens are comparing Gucci’s latest menswear collection to the likes of Zara and The Row. Is the post-Michele minimalist look enough for the China market? Read More
The Great Resignation? Fashion CEOs And Creative Directors That Exited In 2022
Prada, Adidas, and Gucci are just a few of the companies that have shaken up their leadership teams this year. Can you keep up with who’s gone where? Read More
Valentino’s Pierpaolo Piccioli And Burberry Recognized At British Fashion Awards, Alongside Younger Diverse Talents
The British Fashion Council announced the winners of the Fashion Awards 2022 in a lavish ceremony at London’s Royal Albert Hall. Read More
Why Failing At Messaging Can Have Fatal Results
Brands that create generic messages cannot reach their full potential in pricing. What should be luxury’s superpower can easily become its kryptonite. Read More
Why Messaging Is Luxury’s Superpower
In luxury, it’s the story that carries the value, not the product. If brands don’t get their messaging right, the consequences can be disastrous. Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
