Alessandro Michele
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read MoreCan Amazon’s New Luxury Platform Challenge Alibaba’s?
Amazon has made it a habit to copy Alibaba's business ventures lately, but their most recent attempt — an online luxury platform — seems ill-fated. Read MoreAre Chinese Netizens Ready for Hermès Beauty?
Hermès is finally entering China's hot beauty arena with a new lipstick collection, but can they penetrate an already crowded and competitive field? Read MoreA Stagnant Prada Reckons with A Changing Chinese Customer
Prada’s first-half earnings report indicated that storm clouds are approaching for the brand, particularly in Greater China, with a 2 percent drop. Read MoreBreaking Down Louis Vuitton’s Remarkable Reign in China
Jing Daily breaks down the five major reasons behind Louis Vuitton’s runaway success and where they can improve in the future. Read MoreIs Burberry’s Momentum Here to Stay?
Burberry seems to be on the right track to having a business turnaround, but the question remains to be whether the current upward trend can be sustained. Read MoreLearning from Gucci’s Wild Success with Millennials and Gen Z
Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read MoreDid the Met Gala’s ‘Camp’ Theme Confuse Chinese Fashion Fans?
The Met Gala 2019 still took Chinese social media by storm even though the theme, “Camp: Notes on Fashion,” was an unfamiliar concept to Chinese culture. Read MoreCan Gucci Find a Market for their Bizarre Brand of Beauty?
While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read MoreIs Kering Putting All Its Eggs in a Gucci Basket?
Even though Kering Group has the star brand Gucci, some clouds are clearly gathering on its sky and they raise tough questions. Read More