airbnb
Airbnb Helps Chinese Travelers “Kidnap” Their Parents
Airbnb is the number one brand for China’s affluent female travelers—but most users of the platform are under 35. A new tactic asks them to bring their parents along. Read More
For Stakeholders, China Presence is Crucial, Revenue is Not
Success in the China market can be incredibly elusive for a host of reasons, whether it be a fundamental misunderstanding of Chinese consumer culture or the support different Chinese state… Read More
Boutique Hotels on the Rise as China’s Wealthy Splurge on Accommodation
China's wealthy are willing to spend more than ever on hotels, and they increasingly favor boutique hotels for their travel accommodation. Read More
Airbnb Announces New Brand Name, Expansion in China
In a bid to expand its business in China's growing travel market, Airbnb is launching a new Chinese brand name and a new growth strategy for China. Read More
To Compete in China, Airbnb is Becoming More Chinese
As it expands in China, Airbnb needs to become more like its Chinese copycats to fully realize its potential in the growing Chinese sharing economy. Read More
