airbnb
China Spending Shrinks As Omicron & Evergrande Fears Grow
2021 was a remarkable year for luxury. Many are hoping 2022 will be even better. For those betting on China, there’s much to be concerned about. Read More
What Price Will Luxury Pay for Biden’s Olympic Boycott?
Biden announced a diplomatic boycott of the 2022 Beijing Winter Olympics, and China promised to retaliate. Could this squabble affect US luxury brands? Read More
Key Takeaways From The Webinar “How Collaborations Are Defining Experiences in China”
The Jing Group teamed up with TONG to discuss China-focused brand collaborations, from the risks and rewards to what young consumers really want. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
China’s Sharing Economy Is In Trouble
While the Chinese are more eager to share than their Western counterparts, COVID-19 could kill off any enthusiasm that’s left for the sharing economy. Read More
5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
Weibo, Not WeChat, Is Travel Influencers’ Destination of Choice: ParkLu Report
Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More
Why China’s Viral Video App Douyin is No Good for Luxury
While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
Airbnb Introduces High-end Offer in Pivot Toward China
The recent launch of Airbnb Plus and Beyond Airbnb might be just what Airbnb needs to capture a larger segment of the China market and set themselves up for even… Read More
Airbnb Helps Chinese Travelers “Kidnap” Their Parents
Airbnb is the number one brand for China’s affluent female travelers—but most users of the platform are under 35. A new tactic asks them to bring their parents along. Read More
