airbnb
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
China’s Sharing Economy Is In Trouble
While the Chinese are more eager to share than their Western counterparts, COVID-19 could kill off any enthusiasm that’s left for the sharing economy. Read More
5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
Weibo, Not WeChat, Is Travel Influencers’ Destination of Choice: ParkLu Report
Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More
Why China’s Viral Video App Douyin is No Good for Luxury
While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
Airbnb Introduces High-end Offer in Pivot Toward China
The recent launch of Airbnb Plus and Beyond Airbnb might be just what Airbnb needs to capture a larger segment of the China market and set themselves up for even greater success in 2018. Read More
Airbnb Helps Chinese Travelers “Kidnap” Their Parents
Airbnb is the number one brand for China’s affluent female travelers—but most users of the platform are under 35. A new tactic asks them to bring their parents along. Read More
For Stakeholders, China Presence is Crucial, Revenue is Not
Success in the China market can be incredibly elusive for a host of reasons, whether it be a fundamental misunderstanding of Chinese consumer culture or the support different Chinese state bodies give to domestic firms. Read More
Boutique Hotels on the Rise as China’s Wealthy Splurge on Accommodation
China's wealthy are willing to spend more than ever on hotels, and they increasingly favor boutique hotels for their travel accommodation. Read More
Airbnb Announces New Brand Name, Expansion in China
In a bid to expand its business in China's growing travel market, Airbnb is launching a new Chinese brand name and a new growth strategy for China. Read More
