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  • PRESENTED BY TONG

    Why China’s Young Consumers Love Brand Collaborations

    CCI Team  |   Share
    China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
  • Trending in China

    China’s Sharing Economy Is In Trouble

    Adina-Laura Achim  |   Share
    While the Chinese are more eager to share than their Western counterparts, COVID-19 could kill off any enthusiasm that’s left for the sharing economy. Read More
  • Marketing & Branding

    5 Out-of-the-Box Influencer Marketing Campaigns in China

    PARKLU  |   Share
    Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
  • Travel Tech & Social Media

    Weibo, Not WeChat, Is Travel Influencers’ Destination of Choice: ParkLu Report

    Ruonan Zheng  |   Share
    Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More
  • Marketing & Branding

    Why China’s Viral Video App Douyin is No Good for Luxury

    Lauren Hallanan  |   Share
    While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
  • Hotels & Accommodation

    Airbnb Introduces High-end Offer in Pivot Toward China

    Lauren Hallanan  |   Share
    The recent launch of Airbnb Plus and Beyond Airbnb might be just what Airbnb needs to capture a larger segment of the China market and set themselves up for even greater success in 2018. Read More
  • Hotels & Accommodation

    Airbnb Helps Chinese Travelers “Kidnap” Their Parents

    Jessica Rapp  |   Share
    Airbnb is the number one brand for China’s affluent female travelers—but most users of the platform are under 35. A new tactic asks them to bring their parents along. Read More
  • Travel Trends

    For Stakeholders, China Presence is Crucial, Revenue is Not

    Mason Hinsdale  |   Share
    Success in the China market can be incredibly elusive for a host of reasons, whether it be a fundamental misunderstanding of Chinese consumer culture or the support different Chinese state bodies give to domestic firms. Read More
  • Hotels & Accommodation

    Boutique Hotels on the Rise as China’s Wealthy Splurge on Accommodation

    Daniel Meesak  |   Share
    China's wealthy are willing to spend more than ever on hotels, and they increasingly favor boutique hotels for their travel accommodation. Read More
  • Hotels & Accommodation

    Airbnb Announces New Brand Name, Expansion in China

    Daniel Meesak  |   Share
    In a bid to expand its business in China's growing travel market, Airbnb is launching a new Chinese brand name and a new growth strategy for China. Read More
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