AI
Calling All Gamers — Experience Life At China’s New Esports Hotel
Tencent and Ouyu Technology are opening an esports hotel, offering a dream destination for gamers and evidence that the subculture has left the underground. Read More
Baidu Extends Metaverse Push With Virtual Hosts
Baidu is taking the next step in its ambitious Web3 rollout. Will the use of virtual hosts allow the tech gaint to dominate China’s metaverse? Read More
Can L’Oréal Conquer Beauty’s Next ‘Blue Ocean’?
L’Oréal is entering China’s beauty device market through its luxe division, Lancôme. Is this an attempt to march into the beauty industry's "blue ocean"? Read More
How China Will Use AI to Master the Luxury Market
Artificial intelligence is no longer an abstract technology, and China is uniquely positioned to lead the change toward AI. We explain why. Read More
Does the ‘China Chic’ Trend Spell Trouble for Western Luxury Brands?
Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Read More
Keys to Winning China’s Luxury Resale Market
With COVID-19 disrupting China’s offline and travel luxury shopping, the online second-hand luxury market has boomed thanks to livestreaming and e-commerce. Read More
Luxury Brand Success in China: Rewriting the Code
The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Read More
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
How Luxury Brands Use Technology To Gain Customers
These luxury players are pushing the limits of innovation with technologies that reduce costs, improve efficiency, and enhance customer experiences. Read More
