AI

Artificial Intelligence is a hot but confusing topic in business. Yet for luxury brands, it's quickly becoming an indispensable tool. Read More

How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More

New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More

Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More

Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More

Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More

The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More