AI

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More

Based on data analytics, Dr. Daniel Langer identified three reasons why some luxury brands' businesses have not yet taken off in China. Read More

Winning in China's luxury market requires a level of innovation that Western brands need to adopt. Utilizing technology will help brands around the world. Read More

As Sotheby's has grown into an online marketplace, the company has much greater precision in terms of planning, pricing, and curating shows. Read More

Here are 10 key takeaways from the first Future of Luxury: Ecommerce in Asia conference, hosted in Hong Kong by Sotheby’s and Jing Daily. Read More

Brands need to implement initiatives with the help of AI technology to better understand how their marketing campaigns drive sales, if at all. Read More

Cracking the China code is challenging, and launching a brand there without the proper tools and strategies in place is a recipe for disaster. Read More

Daniel Langer discusses how Sotheby's is shaping the future of luxury among millennial consumers through the lens of its upcoming Hong Kong auction. Read More