AI
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
How Luxury Brands Use Technology To Gain Customers
These luxury players are pushing the limits of innovation with technologies that reduce costs, improve efficiency, and enhance customer experiences. Read More
How to Reduce Dropshipping Risks In 2021
Dropshipping — when a seller produces orders without keeping goods in stock — is growing globally, but there are several traps dropshippers must avoid. Read More
Why Luxury Brands Must Get Personal
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Read More
Bytedance’s E-Commerce Ambitions Look Beyond China
In the run-up to an impending IPO, Bytedance is moving quickly to nab market share from Chinese tech incumbents like Alibaba via a pivot to e-commerce. Read More
How One Brand Tapped Into China’s Booming Duty-Free Market
Although it tanked elsewhere, China’s travel retail market benefited from the relaxation of duty-free limits and the country’s luxury appetite. Read More
Why Now Is The Best Time To Rethink Your Luxury Strategy
Practically all luxury sectors have been impacted by COVID-19, but its eventual rebound will be driven by the few brands that do their homework. Read More
Luxury Brands That Don’t Show Their Customers Love Are Doomed
Why is luxury similar to love? What a luxury brand needs to establish, ideally, is a nurturing and lifelong relationship with a customer. Read More
Why Luxury Certificates Will Soon Be Standard In China
Certificates of authenticity have changed, with apps and e-commerce platforms offering expert online authentication to help fight advanced counterfeiting. Read More
