AI
How China Will Use AI to Master the Luxury Market
Artificial intelligence is no longer an abstract technology, and China is uniquely positioned to lead the change toward AI. We explain why. Read More
Does the ‘China Chic’ Trend Spell Trouble for Western Luxury Brands?
Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Read More
Keys to Winning China’s Luxury Resale Market
With COVID-19 disrupting China’s offline and travel luxury shopping, the online second-hand luxury market has boomed thanks to livestreaming and e-commerce. Read More
Luxury Brand Success in China: Rewriting the Code
The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Read More
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
How Luxury Brands Use Technology To Gain Customers
These luxury players are pushing the limits of innovation with technologies that reduce costs, improve efficiency, and enhance customer experiences. Read More
How to Reduce Dropshipping Risks In 2021
Dropshipping — when a seller produces orders without keeping goods in stock — is growing globally, but there are several traps dropshippers must avoid. Read More
Why Luxury Brands Must Get Personal
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Read More
Bytedance’s E-Commerce Ambitions Look Beyond China
In the run-up to an impending IPO, Bytedance is moving quickly to nab market share from Chinese tech incumbents like Alibaba via a pivot to e-commerce. Read More
