AI-based luxury strategies
Managing Fakes is Good Business in China
Most luxury retailers have not yet deployed technologies that allow customers to verify that a product is fake or not before purchasing. Read More
A Brand Audit is the Only Way to Reach Millennials
To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More
Brands Need China Influencers More Than They Realize
Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More
Why Do Luxury Businesses Fail in China? Study the Data
Based on data analytics, Dr. Daniel Langer identified three reasons why some luxury brands' businesses have not yet taken off in China. Read More
How to Best Reach Millennials? AI
Dr. Daniel Langer shared a recent project, which his team used the AI technologies to solve the in-store "youth traffic" problem of a luxury client. Read More
