affordable luxury
Is China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read More
Does Downward Pricing Work in China? Ask Victoria Beckham
Victoria Beckham’s new accessible direction will launch in November. But will a downward pricing structure boost its China appeal? Read More
China Can’t Buy Enough Beauty Gadgets
The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Read More
Niche Brand Mansur Gavriel Enters China Running
Mansur Gavriel is attacking China by launching a flagship store on WeChat and a store in SKP Beijing. But is it already too late for the handbag line? Read More
“Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell
Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond
The next decade in global luxury should see very strong growth in 2021 (and beyond) marking the start of a new roaring twenties. Read More
Keeping Up with the Daigous: an Industry in Flux
Four months after China enacted its first-ever e-commerce law to regulate daigou shoppers, we found the market is far from dead. Read More
How China Giant MO&Co. Is Breaking into the U.K. Fashion Market
As Chinese fashion brand MO&Co. moves into the London market, it has set its sights on succeeding where other Chinese brands have failed. Read More
Top 10 Outbound M&A Deals Aiding China’s Ambitions in Luxury
With a record year of overseas mergers and acquisitions by Chinese companies, here are 10 ways investment in the luxury sector is helping fashion and hospitality brands expand in the… Read More
China’s Middle Class: the Savior for Coach’s Flagging Sales
Coach may be struggling in the North America market, but China's accessible luxury boom is still a significant source of growth for the American brand. Read More
