affluent chinese
Can Luxury Leverage China’s New Direction?
China’s crackdown on a wide range of businesses shows Beijing is changing its strategy. But can luxury brands take advantage of this shift? Read More
Why ‘Invisible Luxury’ Is China’s Latest Trend
Young consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Read More
China’s Affluent Households Keep Fueling Luxury Consumption
“Hurun Wealth Report 2020” reveals China’s burgeoning affluent families will further drive luxury consumption despite the COVID-19 crisis. Read More
Why Emerging Designer Handbags Are Having Better Luck In China Than Big Luxury
China’s latest It bag could well come from an unknown, niche brand as emerging designers use dedicated, localized strategies to connect with consumers. Read More
Can China Ignite the Wearable Tech Market with Smart Eyewear?
Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More
China’s Wine Market Looks “Corked” for Importers and Retailers in 2019
After well over a decade of unbridled optimism, China’s wine market appears to be facing a much more uncertain road ahead. Read More
Experiential Marketing for Chinese Luxury Consumers in Australia
Luxury brands in Australia have engaged in various strategic and creative experiential marketing campaigns to attract, retain and excite affluent Chinese. Read More
The 4 New Attitudes of Young Chinese Women That Impact Their Lingerie Preferences
Here are four attitudes of young Chinese female consumers that will have a huge impact on their preference for lingerie products. Read More
Amazon Enters E-Commerce Battle by Introducing Shopping Festival in China
The global e-commerce giant Amazon introduces its Prime Day shopping event to Chinese consumers for the first time, sending a message to Alibaba and JD. Read More
