affluent chinese millennial

China's investors have been putting money into the global fashion market, becoming majority stakeholders in brands like Wolford, Lanvin, Bally, and others. Read More

For fashion houses, the risk lies in how far they can push this logo trend while still feeling authentic to consumers. Read More

2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More

Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More

China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market in the coming year. Read More

Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today. Read More

The family-oriented culture allows them to spend more disposable income on luxury than the west, while their definition of luxury shifts. Read More

A report by CBNData and the Bank of China Shanghai branch reveals the behaviors of affluent millennial consumers between the ages of 23 and 28 in Shanghai. Read More