affluent chinese millennial
The Rising Potential of China’s New Seniors
While most brands and marketers are focused on China's millennial consumers, it's the Chinese seniors who hold great potential for industries. Read More
Why Chinese Investors are Buying into the Global Luxury Sector
China's investors have been putting money into the global fashion market, becoming majority stakeholders in brands like Wolford, Lanvin, Bally, and others. Read More
To Logo or not to Logo? Navigating China’s Hot Logo Trend
For fashion houses, the risk lies in how far they can push this logo trend while still feeling authentic to consumers. Read More
Luxury Streetwear Goes Mainstream in Label-thirsty China
2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they… Read More
Luxury Brands Build Mobile Games to Attract Chinese Millennials
Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More
China’s Wealthy Millennials Want “Newness” and “Speed:” Bain
China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market… Read More
Decoding Chinese Millennials: Navigating Gender Roles
Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today. Read More
What Drives the Heavy Consumption of Chinese Millennials?
The family-oriented culture allows them to spend more disposable income on luxury than the west, while their definition of luxury shifts. Read More
3 Must Know Trends of Affluent Millennials In Shanghai
A report by CBNData and the Bank of China Shanghai branch reveals the behaviors of affluent millennial consumers between the ages of 23 and 28 in Shanghai. Read More
