Aesop
Scents of style: China’s 2023 boom in luxury home fragrances
Covid-19 propelled the already burgeoning luxury home fragrance market in China to new heights, with local and Western brands opening stores to meet demand. Read More
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
Long Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
LVMH, L’Oréal, Shiseido Eye Stake In Aesop. Can The Clean Beauty Brand Crack China?
Rising demand and fierce competition for a stake in Aesop signal growing interest in the clean beauty market. How is the brand faring in China? Read More
Hermès Courts Asia With Exclusive Blush Shade
The Maison is turning its attention to Asia by offering an exclusive blush shade as part of its new Rose Hermès makeup collection. Read More-
Aesop Gets Green Light to Open in China. Who’s Next?
Cruelty-free brands Aesop and The Body Shop are opening stores in China, as the country drops its animal testing requirement from imported cosmetic brands. Read More 
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
