advertising
Will Global Luxury Brands Forget About Bilibili?
The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
Beijing Algorithm Crackdown Favors Chinese Consumers
Chinese authorities just announced that algorithms used by technology firms should uphold core socialist values. But will this affect luxury marketing? Read More
Is Space the Final Frontier for Brand Marketing?
With its escapist and futuristic appeal that draws universal fascination, outer space can be an ideal tool for brands to provoke awe through advertising. Read More
Weibo Sees Jump in Revenues, Users Thanks to Broadcasting, More Ads
Chinese microblogging platform Weibo announced its fourth quarter and full-year 2018 earnings results on March 5 and benefited from active user growth. Read More
In China, A New Demand for Feminist Ads
New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More
Op-Ed | When It Comes to Luxury Advertising in China, It’s Time to Think Small
For luxury brands aiming to up their China sales, it pays to use data to target the right consumer segments rather than taking a mass approach to marketing. Read More
T Galleria by DFS Enlists Chinese KOLs for New Loyalty Program Campaign
Beijing-based model Hao Yun Xiang and Hong Kong blogger Hana Tam are among the KOLs selected for the LVMH-owned retailer's fall campaign to promote its Loyal T program. Read More
New Ogilvy Campaign Cuts at ‘Luxury’ Image of Shark Fin Soup
A new PSA by the ad firm in partnership with conservation organizations aims to persuade Chinese grooms- and brides-to-be to keep shark fin soup off their wedding menu. Read More
SCMP’s Eager Luxury Expansion Continues With New Acquisition
South China Morning Post continues its aggressive expansion into the luxury sector with its recent acquisition of prime billboard sites in Hong Kong. Read More
Are Chinese Ad Agencies Behind The Curve When It Comes To Creativity?
According to one expert, China's "micro-managed" ad industry is struggling to keep up with the likes of Japan or Australia when it comes to producing award-winning campaigns. Read More
