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One Way To Avoid Scandals? China Lays Down Law For Celebrity Endorsements
With brands doing all they can to avoid celebrity scandals, China announces further regulations for endorsements. From socialism to due diligence, here’s what luxury needs to know when hiring VIPs. Read More
‘Problematic’ JD Finance’s Ad Causes Netizen Uproar
A JD Finance ad mocking a low-income loan target is being bashed across China’s internet for not upholding morally upright values. Read More
Are Chinese Ad Agencies Behind The Curve When It Comes To Creativity?
According to one expert, China's "micro-managed" ad industry is struggling to keep up with the likes of Japan or Australia when it comes to producing award-winning campaigns. Read More
Swiss Watchmaker Cyma Taps Chinese Actor Liu Ye As Brand Ambassador
Currently seen in theaters portraying a young Mao Zedong in "Beginning of the Great Revival", Liu is one of China's most well-known young actors, having previously worked with directors such… Read More
NE-TIGER Designer Zhang Zhifeng, Supermodels Appear In “Experience China” Ad
In addition to individuals more recognizable to an American audience, such as basketball player Yao Ming and director John Woo, Zhang Zhifeng of the Chinese luxury fashion brand NE-TIGER is… Read More
