Adrian Siu
Adidas’ Deep Dive Into Chinese Culture Aims To Re-energize The Local Market
How has the sportswear giant built its cultural credibility in China and gained access to the country’s artistic talent pool? Read MoreCan Adidas’ New Executive Revive the Brand’s Sales in China?
Sportswear giant adidas has named Adrian Siu as its new China chief as the company looks to revive sales in the local-dominated mainland market. Read More