adidas
Anta Versus Adidas: Will the Chinese Sportswear Brand Win?
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands? Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
What Nike and Luxury Can Learn From Each Other
While sporting goods are not competing directly with luxury, there is a lot both worlds can learn from each other. Read More
Li Ning Leads the Charge of Chinese Luxury Brands
While it’s not fully luxury, China’s Li-Ning became the first Chinese brand to enter the Jing Daily KraneShares China Global Luxury Index top 10. Read More
China Issues White Paper Claiming Uyghur Protection
China has released a report detailing its protection of ethnic minorities. But will this convince brands to resume sourcing cotton from Xinjiang? Read More
China Patriotism Could Launch Anta Sales Past adidas
Chinese sportswear titan Anta Sports could soon surpass the value of its international rival adidas because of rising patriotic spending in China. Read More
At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans. Read More
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
Adidas and Nike Sales Plummet Following Boycotts
What happens when an icon can’t wear your clothes? No one wants them. Nike and adidas both reported a plummet in sales on China’s e-commerce channel, Tmall. Read More
CollaBrands: Best Foot Forward
With all the recent hype about non-fungible tokens, it seems apropos to look at how sneakerheads pioneered the hottest fashion category for collaborations. Read More
