adidas
Why Chinese Hires Are Vital for Luxury
It's important to have a strong local team on the ground in China. How are Chinese C-suite hires working for Valentino, Pandora, and Adidas? Read More
Adidas Throws a Music Party in China’s Metaverse
Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
Need a Metaverse Avatar? Adidas Has You Covered
Adidas wades deeper into the metaverse with the launch of the world’s first personality-based avatar generator, made in partnership with Ready Player Me. Read More
Meet Melting Sadness, Adidas Originals’ Top Chinese Collaborator
Jing Collabs & Drops speaks to Melting Sadness’ Zhang Quan, the artist-streetwear-designer connecting global sportswear brands to China’s Gen Z. Read More
US Bans and COVID Won’t Dent Li-Ning’s Rise
Li-Ning ended fiscal 2021 on a high, generating over $3.5 billion in revenue. But the next quarter may not be so smooth sailing. Read More
What Fashion Season Taught Us About Collaboration
'Twas the season that Burberry joined Supreme, adidas got Guccified, and Dior dropped wearable-tech. Here’s the collaboration round-up of F/W22. Read More
Can Adidas’ New Executive Revive the Brand’s Sales in China?
Sportswear giant adidas has named Adrian Siu as its new China chief as the company looks to revive sales in the local-dominated mainland market. Read More
The High Risk & Reward Behind Adidas’ China-focused Intimates Line
Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
SHANG XIA Hosts Valentine’s Day Art Workshops in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
