adidas

In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More

A call to action was issued on apparel brands and retailers by 72 Uyghur rights groups who were joined by 100 civil society organizations and labor unions. Read More

Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More

In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More

Nintendo’s game Animal Crossing has transformed players into fashionistas and is providing the fashion industry with an opportunity in the virtual realm. Read More

In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More

As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Read More

As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More

Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More

Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More