adidas

Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More

China's investors have been putting money into the global fashion market, becoming majority stakeholders in brands like Wolford, Lanvin, Bally, and others. Read More

We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More

If before, wearing luxury goods displayed wealth, then wearing goods with Chinese characters now signifies the wearer’s personality, heritage and culture. Chinese millennials are eager to announce their identities to the world. Read More

2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More

With the debut in Hong Kong of Sneaker Con, the "Paris Fashion Week" for kicks, sneakers are getting more opportunities to show off their high-end side in China. Read More

Chinese men spend an average of 24 minutes on their daily grooming routine, signaling a growing market for male skincare. Read More

It's not all about the hype though—this Beijing-based designer hopes his stylish sneaker air filters can help raise environmental awareness. Read More

A new survey reveals how Gen-Y and Gen-Z have different preferences when it comes to brands—except those like WeChat. Read More

Year of the monkey items take over China's streetwear fashion scene with trendy sneakers, high-end sweatshirts, and luxury headphones. Read More