adidas
How adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
Why Sports Collaborations Could Be A Goldmine For Luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
Dior Adds An Oriental Aesthetic To Their Chinese New Year 2021 Collection
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dior, Bananain, and Adidas Originals. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Are Chinese Designers The Future Of Luxury Collabs?
International companies have woken up to the cache of young, independent Chinese designers to helm meaningful, global collaborations. Read More
Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China
Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read More
Why The Future Of Luxury Is Not All Online (Yet)
With the launch of Amazon’s new luxury platform and the Farfetch, Alibaba and Richemont partnership, one might think brick and mortar is dead. Think again. Read More
Future Tech China: How Can Brands Best Leverage AR in China?
For brands trying to find the sweet spot between AR/VR in retail strategy, they should be mindful of Newton's first law — The Path of Least Resistance. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
Rising Tensions Put Supply Chains in the Spotlight
A call to action was issued on apparel brands and retailers by 72 Uyghur rights groups who were joined by 100 civil society organizations and labor unions. Read More
