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adidas

  • Presented by adidas

    How adidas’ 2021 Campaign Won Chinese New Year

    Wenzhuo Wu  |   Share
    Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
  • Fashion

    Why Sports Collaborations Could Be A Goldmine For Luxury

    Yaling Jiang  |   Share
    Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
  • Fashion

    Dior Adds An Oriental Aesthetic To Their Chinese New Year 2021 Collection

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dior, Bananain, and Adidas Originals. Read More
  • PRESENTED BY TONG

    Why China’s Young Consumers Love Brand Collaborations

    CCI Team  |   Share
    China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
  • Market Trends

    Are Chinese Designers The Future Of Luxury Collabs?

    Gemma A. Williams  |   Share
    International companies have woken up to the cache of young, independent Chinese designers to helm meaningful, global collaborations. Read More
  • Marketing & Branding

    Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China

    Avery Booker  |   Share
    Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read More
  • The Luxe Decade

    Why The Future Of Luxury Is Not All Online (Yet)

    Erwan Rambourg  |   Share
    With the launch of Amazon’s new luxury platform and the Farfetch, Alibaba and Richemont partnership, one might think brick and mortar is dead. Think again. Read More
  • Tech

    Future Tech China: How Can Brands Best Leverage AR in China?

    Tanya Van Gastel  |   Share
    For brands trying to find the sweet spot between AR/VR in retail strategy, they should be mindful of Newton's first law — The Path of Least Resistance. Read More
  • Trending

    Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August

    Sky Canaves  |   Share
    In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
  • Trending

    Rising Tensions Put Supply Chains in the Spotlight

    Gemma A. Williams  |   Share
    A call to action was issued on apparel brands and retailers by 72 Uyghur rights groups who were joined by 100 civil society organizations and labor unions. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/27/2021

Index LevelDaily Change% Change
299.64-$7.82-2.54%
LVMHKeringRichemont
-$5.92-$3.01-$0.28
View Index

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