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How 5 KOLs are Taking Brand Audience Engagement to the Next Level
Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
Alibaba Promotes “Greener” 11.11 Shopping Festival, But Criticism Remains
Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More
Do Chinese Consumers Care about Sustainable Fashion?
Brands are receiving opposing signals on whether Chinese consumers want sustainable luxury products or not. Jing Daily sorts it out. Read More
What Luxury Brands Can Learn from Footwear Giant Li-Ning
Despite a slowing economy, China's Li-Ning has continued to flourish in a tough fashion market thanks to an understanding of trends and one smart hire. Read More
Sneakers Are Booming in China — Here’s Why It Matters for Luxury Brands
The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More
Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More
Is CHAO the Xiaohongshu for Men?
Launched in early 2019 by question-and-answer platform Zhihu, CHAO is staking out a claim to be the “Xiaohongshu for men.” Read More
Athleisure Can’t Stop Winning in China
The future of the wellness sector, and the athleisure trend, in particular, will continue to grow rapidly in the Chinese market. Read More
What You Need to Know About Luxury’s Extreme Disruption Force: Generation Z
The Future of Luxury with Daniel Langer. Gen Z's consumer habits are changing products and brands, and luxury companies need to keep up. Read More
How Fan Bingbing’s Scandal Affected Chinese KOLs’ Brand Perception
Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More
