Added Luxury Value
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
Why Water Isn’t Just Water When It’s Chanel
A bottle of water averages around $2.50. Yet, here’s why Chanel’s No.5 L’Eau was $75 — and why that was too little. Read More
Why Consumers Break Up With Luxury Brands
Breakups with luxury brands are costly and can happen after a customer’s single negative experience wipes away all of their positive brand experiences. Read More
3 Critical Ways To Jumpstart Your Luxury Brand Post-COVID-19
While the top luxury brands boast the results of their best-in-class pandemic strategies, many others have struggled and may need a jumpstart. Read More
Hermès Is Proof That Gen Z Is Turbocharging The Luxury Recovery
The most influential luxury brands haven't just returned to form; they're now performing better than ever. How? By connecting with Gen Z. Read More
In Luxury, Finding The Right Price Is Everything
If you manage a luxury brand, the chances are high you’ve had to answer the question: “What is the right price for your brand?” Read More
What Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
What Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
Why No Other Luxury Company Compares To LVMH
Even though most key European markets are still in lockdown, LVMH just became Europe’s most valuable company. Daniel Langer explains how it happened. Read More
