Added Luxury Value
The One Thing Luxury Brands Must Do In Times Of Uncertainty
In times of uncertainty, consumers focus more on value, but the mistake brands make is confusing value-seeking with wanting better prices. Read More
Here Is The Only Good Pricing Strategy For Luxury Brands
Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Read More
Why Common Pricing Errors Cost Luxury Brands their Future
The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More
Why The Luxury Sector Will Rebound Strongly After Covid-19
The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Read More
How Luxury Brands Can Win During a Crisis
The luxury industry is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. Read More
The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
All high-priced products get called "luxury" today, but prices don't define which brands get considered luxury brands — only extreme value can do that. Read More
Why Luxury Brands Price Their Products Incorrectly
While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Read More
Here’s How to Avoid the Luxury Industry’s Costliest Mistake
If your luxury brand delivers heritage, craftsmanship, and expertise, that's just the minimum you need to compete in China. What really sets you apart? ALV. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
Underestimating Moments of Truth: Why Many Luxury Brands Fail with Millennials
How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More
