Added Luxury Value

Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Read More

The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More

The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Read More

The luxury industry is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. Read More

All high-priced products get called "luxury" today, but prices don't define which brands get considered luxury brands — only extreme value can do that. Read More

While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Read More

If your luxury brand delivers heritage, craftsmanship, and expertise, that's just the minimum you need to compete in China. What really sets you apart? ALV. Read More

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More