Added Luxury Value
Why Failing At Messaging Can Have Fatal Results
Brands that create generic messages cannot reach their full potential in pricing. What should be luxury’s superpower can easily become its kryptonite. Read More
The Secret To Unlocking Luxury Brands’ Pricing Power
Omelets generate more value creation than cars and champagne. Why? Daniel Langer looks at how luxury brands undervalue themselves. Read More
Why Messaging Is Luxury’s Superpower
In luxury, it’s the story that carries the value, not the product. If brands don’t get their messaging right, the consequences can be disastrous. Read More
Why Luxury Sneakers Are The New Social Currency
C-suite executives are ditching their dress shoes for luxury sneakers. What does this new social currency say about the future of fashion? Read More
Why Wrong Pricing and Promotions Destroy Luxury
Wrong pricing and promotions are the most certain way to destroy a luxury brand. Yet, many brands resort to short-term sales spikes. Why? Read More
Is Virgil Abloh’s Nike x Louis Vuitton Sneaker Worth $350,000?
The auctioning of Nike x Louis Vuitton sneaker for over $350,000 surprised us all. But such Added Luxury Value is vital. How can labels better estimate it? Read More
How to Win in the Metaverse When 95% Of Luxury’s Value Is ‘Hidden’
As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Read More
How Louis Vuitton, Nike & Sotheby’s Tamed the Metaverse
The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike, and Sotheby’s have this figured out. Read More
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
