Added Luxury Value
Why Wrong Pricing and Promotions Destroy Luxury
Wrong pricing and promotions are the most certain way to destroy a luxury brand. Yet, many brands resort to short-term sales spikes. Why? Read More
Is Virgil Abloh’s Nike x Louis Vuitton Sneaker Worth $350,000?
The auctioning of Nike x Louis Vuitton sneaker for over $350,000 surprised us all. But such Added Luxury Value is vital. How can labels better estimate it? Read More
How to Win in the Metaverse When 95% Of Luxury’s Value Is ‘Hidden’
As interest in the metaverse increases, luxury brands will have to adapt their brand stories to reach consumers by promoting the hidden aspects of luxury. Read More
How Louis Vuitton, Nike & Sotheby’s Tamed the Metaverse
The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike, and Sotheby’s have this figured out. Read More
The 5 Best Luxury Strategies for China in 2022
Luxury brands are more resilient in a crisis, but they must create extreme value. Here are the five ways to do that in 2022. Read More
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
Why Water Isn’t Just Water When It’s Chanel
A bottle of water averages around $2.50. Yet, here’s why Chanel’s No.5 L’Eau was $75 — and why that was too little. Read More
Why Consumers Break Up With Luxury Brands
Breakups with luxury brands are costly and can happen after a customer’s single negative experience wipes away all of their positive brand experiences. Read More
3 Critical Ways To Jumpstart Your Luxury Brand Post-COVID-19
While the top luxury brands boast the results of their best-in-class pandemic strategies, many others have struggled and may need a jumpstart. Read More
Hermès Is Proof That Gen Z Is Turbocharging The Luxury Recovery
The most influential luxury brands haven't just returned to form; they're now performing better than ever. How? By connecting with Gen Z. Read More
