Added Luxury Value
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
Underestimating Moments of Truth: Why Many Luxury Brands Fail with Millennials
How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More
