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When Marketing To China’s Male Consumers, Don’t Discount Peer Pressure & Vanity
With China's middle class men now "developing their own comprehensive style based on individuality," over the last couple of years major brands have jumped on the male bandwagon in a… Read More
Double-Digit Growth Forecasted For Chinese Ad Market In 2010
AdAge points out that the Chinese advertising market is projected to grow anywhere from 12-16% this year, as global ad spending as a whole sees a far slower, more gradual… Read More
