ad campaign
Campaign Spotlight: British Airways Offers Poignant Look at Chinese Students Abroad
To introduce its new Chinese flight attendants, British Airways gives a Chengdu couple a chance to visit their daughter studying abroad in the UK. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
Big in China: Western Celebrity Spreads via Social Media Campaigners FansTang
From Taylor Swift to the Kardashians, digital marketing company FansTang helps Western celebrities crack the China market. Read More
Sri Lanka Sees 136 Percent Surge In Chinese Tourist Arrivals
Sri Lanka's massive tourism campaign in China last year paid off as Chinese travelers accounted for the bulk of this year's surge in visitors. Read More
Glamour Sales Earns Massive ‘Puppylarity’ Thanks To Ultra-Chic Pooch
Move over, top models—Shanghai has found its next big thing, and it struts on four legs and has a tail. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing Chinese New Year campaigns in China through February 10, featuring Louis Vuitton, Lancôme, Porsche, L'Oréal, and TAG Heuer. Read More
Persol Taps Chinese Video Artist Yi Zhou For “8 Days” Campaign
Shanghai- and Paris-based Chinese multimedia artist Yi Zhou, whose work was seen last year as part of Phillip Lim's “4 X 3.1" project, recently linked up with another big name, Persol, creating a short film for the luxury eyewear brand's "8 Days of Persol" ad campaign. Read More
Filmmaker Zoe Cassavetes Directs Johnnie Walker “True Rarity” China Campaign
Continuing its strong push to foster a new generation of Chinese whisky drinkers, the Diageo-owned whisky maker Johnnie Walker recently signed the Manchester-based ad agency Love to promote its Johnnie Walker Blue Label in the China market. Read More
