activewear
Athleisure Boom Hits China’s Young Men
As the fitness trend accelerates post-pandemic, Chinese and international brands are turning their attention to an overlooked segment in China: men’s athleisure. Read More
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
How Maia Active Is Winning The Athleisure Race
Luxury brands are finding it more challenging to get a leg up in China’s activewear segment. With a specific Asian-fit, Maia Active is a name to watch. Read More
What New Activewear Trends Reveal About Health and Wealth In China
Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More
China’s Athleisure Market Isn’t Going Anywhere As Functional Fitness Wear Brands Expand
International brands and local players are tapping into the needs of Chinese consumers wanting to work a workout into their busy lifestyles. Read More
