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Which Paris Fashion Week Brands Understood China?
With the close of Paris Fashion Week, Jing Daily’s highlights are a must-read to find out how brands connected with China’s valuable luxury market. Read More
Tod’s Leverages Idol Power In China To Boost Image
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape: WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Mulberry Implements Global Pricing Alignment
Mulberry recently announced the launch of a global pricing alignment strategy, which will ensure global customers enjoy the same price whenever they shop. Read More
Harvesting the Other Half: Luxury Consumption in China’s Lower-tier Cities
With half of China’s spend originating from non-first tier cities, brands need to pay attention to the opportunities offered by these lower-tier cities. Read More
Chinese Whispers: Chanel Releases Watch Campaign on Douyin, and More
French luxury giant Chanel became the latest high-end brand to set up a presence on Douyin, the trendiest, millennial-focused short video social site in China. Read More
