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  • Influencers

    Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi

    Lisa Nan  |   Share
    Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
  • Beauty

    Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers

    Ran Bi  |   Share
    During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
  • Market Analysis

    How Luxury Brands Can Tap Into Crowdfunding Success in China

    Gemma A. Williams  |   Share
    Over 40,000 fans signed up to a crowdfunding scheme for Bilibili’s popular anime Link Click, breaking anime merchandise crowdfunding records in China. Read More
  • Gen-Z

    How Can Luxury Brands Earn Cultural Credibility From China’s Gen Z?

    Wenzhuo Wu  |   Share
    As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Read More
  • Market Analysis

    How The YOLO Economy Is Shaking Up Luxury

    Adina-Laura Achim  |   Share
    The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it’s gaining traction in China, what will the impact be on luxury? Read More
  • Tech

    Which Chinese Video-Sharing Site Is Right For Your Brand?

    Rachel Cao  |   Share
    Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
  • Fashion

    Lingerie Brand Neiwai Takes Bold Stance On Body Diversity

    Wenzhuo Wu  |   Share
    On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
  • Market Analysis

    Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?

    Avery Booker  |   Share
    Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020?  Read More
  • Will Luxury Hold Bilibili’s Sexism To Account?

    Gemma A. Williams  |   Share
    Bilibili is being called out by netizens for propagating sexist content. Why aren’t international fashion brands taking a stand? Read More
  • Content Commerce

    Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech

    Avery Booker  |   Share
    Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
12NEXT

See the future of marketing with the Jing Daily Content Commerce Edition

Our twice-weekly newsletter covers the latest developments from China and around the world on how brands use content to drive revenue.

Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/30/2023

Index LevelDaily Change% Change
280.80-$3.17-1.12%
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