ACG
How Can Luxury Brands Earn Cultural Credibility From China’s Gen Z?
As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Read More
How The YOLO Economy Is Shaking Up Luxury
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it’s gaining traction in China, what will the impact be on luxury? Read More
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
Lingerie Brand Neiwai Takes Bold Stance On Body Diversity
On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?
Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020? Read More
Will Luxury Hold Bilibili’s Sexism To Account?
Bilibili is being called out by netizens for propagating sexist content. Why aren’t international fashion brands taking a stand? Read More
Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech
Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
Can Luxury Reach Gen Z With Anime?
For China’s Gen Zers, dressing up as virtual characters is now mainstream. But can luxury strike gold by mining this growing pastime? Read More
