accessible luxury
CEO Philippe Prette on APM Monaco and China
The term “luxury” hints to heavenly comfort, indulgence, and experiences beyond the ordinary, and that’s exactly the basis of jewelry label APM Monaco. From the attentive five-sensory experience in-store, to… Read More
Is Streetwear Tearing Down the Luxury Industry — One Hoodie at a Time?
Streetwear is the booming luxury segment right now, but will it blow up the industry’s history or add a new chapter to it? Read More
How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers
Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA. Read More
Why Chinese Consumers Buy Fake Luxury
Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
SMCP Announces New 5-year Plan With a Strong Focus on China
SMCP, a global player in the accessible luxury market with four unique brands, announced its new 5-year strategic plan with a strong focus on China. Read More
Why the US-China Trade War is Actually an Opportunity for Some Luxury Brands
In the light of the ongoing U.S.- China trade war, declines in weaker luxury brands will be balanced by gains for stronger brands. Read More
How Self-Actualization Became the New Luxury for Chinese Millennials
As Chinese millennials seek more latitude in their personal identities, they are redefining what affluent consumerism means. Read More
How Luxury Brands Can Do WeChat Marketing In-House with Only $1,448 A Month
To many people outside China, marketing in the country sounds like a nearly impossible task, especially for brands that are testing the waters there. Read More
Marquee, Global Brands Group Make Bid to Acquire BCBG for $23 Million
Global Brands Group Holding and Marquee have made a bid to acquire BCBG Max Azria Group, which filed for bankruptcy in February, for $23 million. Read More
