absolut
Designer To Watch: Simon Gao
One of China's new generation of young fashion designers, a group that includes the likes of Uma Wang, Judy Hua, Xander Zhou, Chi Zhang and Vega Zaishi Wang, Beijing native Simon Gao recently showed off 66 pieces from his A/W 2012 collection. Read MoreEvent Recap: Hong Kong Luxury Retailer JOYCE’s “Art-Spirations”
For "Art-Spirations" JOYCE commissioned artists Devin McGrath, Carne Griffiths, Simon Prades, Violeta Hernández and Vasilj Godzh to create an exclusive work of art, which was then used to decorate a series of hollow metal eggs. Read MoreDon’t Miss: Absolut’s “Blank” Exhibition In Shanghai (July 14-30)
For vodka maker Absolut, tapping China's creative community and younger drinkers has become a linchpin of its broader strategy throughout the country, one that the brand thinks can get more young Chinese turning to vodka. Read MoreAbsolut Gets Creative To Stand Out In China Spirits Market
Will Absolut's efforts to fuse its brand with creativity in the minds of Chinese consumers pay off in the long run? Read MoreBottles Of Lafite ’08 To Include Imprinted Chinese Character
In a hat-tip to one of its most important and loyal markets, Chateau Lafite will imprint each bottle and magnum of Lafite 2008 with the character for the number eight, traditionally considered auspicious in Chinese culture. Read More