burberry
From New York To Milan: Fashion Week Sees Big Names Avoid The Metaverse, Smaller Ateliers Lead Digital Innovation
Web3 took over fashion month last season, but big brands took a step back digitally for their Fall/Winter 2023 shows. Is the metaverse’s future in fashion in jeopardy? Read More
What’s Next For Burberry After Daniel Lee’s Strong Debut?
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Read More
What’s Old Is New Again: Burberry, Balenciaga Return To Roots As Luxury Leans Into Heritage
After years of interchangeable sans serif logos, luxury fashion brands are returning not only to traditional branding, but to their roots. Read More
London Fashion Week Fall 2023: Burberry And JW Anderson Look Back With Pride
Big names on the LFW calendar scaled back their collections this season and focused on streamlined sartorial silhouettes and flora and fauna-themed runways. Read More
Q&A: Alice Delahunt, Founder And CEO Of Next Gen Fashion Platform SYKY
Alice Delahunt, founder and CEO of next-gen fashion platform SYKY, shares her views on the impact of digital environments on the fashion world. Read More
Daniel Lee Unveils Peek Of Things To Come At Burberry
Burberry is earning praise for its return to heritage under Daniel Lee’s direction. With a new team at the top, will the British heritage brand chart a different path in… Read More
Earnings: Burberry, Richemont Brave China Headwinds While Swatch Group Shoots For Record 2023
Despite tanking sales in December, luxury brands are hopeful that China’s reopening and Lunar New Year festivities will spell a more prosperous 2023. Read More
China Welcomes Foreign Investment At Davos, Grapples With Shrinking Population
China's reopening announcement comes as luxury brands seek to reengage and win back local consumers after reporting falling sales in Q4 2022. Read More
Chanel Leads WeChat Views For Luxury Brands, Followed By Louis Vuitton And Burberry
One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès, and Fendi. Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
