996
China’s One Trillion Yuan Sleeping Economy
With China’s sleeping economy expected to exceed one trillion yuan by 2030, wellness looks set to become a vital aspect of the luxury sector. Read More
What Can Luxury Brands Learn From Lululemon’s 2021 Well-Being Index?
According to Lululemon, Chinese citizens experienced the most well-being worldwide in 2021. So why do netizens disagree with this result? Read More
The High Price of China’s Work Culture
China’s online home for fans of anime, comics and games, or ACG, is trending. For all the wrong reasons. Read More
China’s ‘996’ Backlash Continues with ‘Worker Lives Matter’ Campaign
Chinese employees are protesting “996” culture again with a campaign that compiles the working hours of the country’s biggest firms. Read More
Half Of Chinese Women Don’t Want To Marry. Should Luxury Worry?
Nearly half of China’s young, urban women said they do not plan to marry. Should that worry luxury brands? Read More
What China’s Changing ‘996’ Culture Means For Luxury
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Read More
How Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read More
What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read More
Is Criticism Of Its Hostile Work Culture Hurting Pinduoduo?
The Chinese e-commerce company Pinduoduo is being criticized for its unethical workplace culture. Will this crisis slow down the tech giant’s meteoric rise? Read More
China’s Millennial Burnout Culture Wear Luxury Like a ‘Badge’
Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More
