618
Meet Tmall’s 8 Types of Chinese Shopper
Tmall has categorized labels for eight types of young local shoppers. Will these recommendation lists boost the appeal of niche brands? Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
Sales Soar at JD’s 618 Promotion
JD’s recent 618 Grand Promotion was a roaring success despite the fallout from the COVID-19 pandemic. But how has JD kept their business thriving? Read More
How Shiseido Cornered China’s Skincare Market
After 40 years in the market, how did Japanese beauty giant Shiseido beat out global competitors and capture China’s beauty crown? Read More
Who’s Winning The Male Fragrance Race In China?
Male fragrance is one of China’s fastest-growing sectors, with staggering 117-percent growth in the first quarter of 2021. But what names are winning? Read More
Next-Level Livestreaming: How Brands Can Profit From China’s Top E-Commerce Trend
Join Jing Daily and Content Commerce Insider (CCI) on Wednesday, August 5 at 11:30 a.m. ET / 5:30 p.m. GST for the "Next-Level Livestreaming: How Brands Can Profit From China's… Read More
How Is JD’s 618 Grand Promotion Faring?
JD.com’s 618 Grand Promotion event is seeing big spending on essential products — but also luxury investment pieces. Jing Daily explains why. Read More
Chinese Whispers: YSL Beauty Ramps up Brick-and-Mortar Efforts in China, and More
The YSL beauty store in Guangzhou is a prime example of how high-end beauty technology can empower brands to interact with today's digital-savvy shoppers. Read More
Chinese Whispers: Trade War Victim Tiffany Strengthened Business Presence in China, and More
Trade war victim Tiffany & Co. strengthened its business presence in China on the back of decreasing Chinese tourists to the United States. Read More
Chinese Whispers: Digital Laggard Celine Starts to Sell Online in Asia, and More
The French luxury brand Celine recently unveiled its e-commerce service in Asia, which covers countries from China and Singapore to Japan. Read More
