618 Shopping Festival
Patagonia discourages spending during China’s 618 shopping festival
Patagonia is sticking to its anti-consumerism stance and discouraging Chinese consumers from purchasing new products during the 618 shopping festival. Read More
The Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. Could this actually be good for labels? Read More
How Luxury Can Benefit From Tencent and Alibaba’s Thawing Relations
WeChat’s latest move gives hope to luxury brands that have been wanting to build coherent user-focused online experiences for local users. Read More
Utilizing China’s 618’s Metaverse Opportunity
This year, as the shine wears off China’s 618 shopping festival, is it heading for a metaverse makeover? Jing Daily analyzes the brands that took part. Read More
Luxury Shoppers Return as Shanghai Ends Citywide Lockdown
Shanghai is moving towards the end of a two-month lockdown, with businesses gradually reopening. But how soon will China’s luxury consumption bounce back? Read More
Taobao Launches ‘Metaverse Mall’ in Time for China’s 618 Shopping Festival
Alibaba's latest venture in the metaverse is a fully immersive virtual mall. What does this mean for the future of shopping? Read More
JD.com’s Revenue Jumps ‘Beyond Expectations’ for Q2
Thanks to China’s recovery from the pandemic and its 618 promotion, JD.com’s revenue for Q2 more than doubled from a year ago. Read More
Decoding Professional User-Generated Content on Douyin
One Douyin’s hottest influencers @Maoguangguang is proving that professional user-generated content is profitable. Here’s what brands need to know. Read More
