618 Mid-year Shopping Festival
Has Livestream Selling Peaked in China?
The total turnover and gross merchandise value of the top Chinese livestreamers plunged in July. What’s it mean for the future of livestream selling? Read More
App Watch: Can Kuaishou Help Luxury Reach China’s Mass Audience?
Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More
Can COVID-19 Cool Off China’s Scalding Sneaker Market?
China’s primary and secondary sneaker markets experienced turbulence during the COVID-19 pandemic, but is China's “sneaker bubble” finally about to burst? Read More
Is Targeting Vouchers A Successful Strategy For Brands
As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More
