520
Exclusive: Burberry Plays Cupid on China’s Love Day
Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
Brands Play Cupid On China’s ‘520 Day’
Yesterday's numerically inspired love holiday in China prompted luxury companies to take advantage of social media marketing opportunities on Weibo and WeChat. Read More
