520
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
How Brands Celebrated Mother’s Day in China
Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
CCI Q&A: Bvlgari CEO Jean-Cristophe Babin on Rising to Meet Luxury’s Challenges
In the second installment of our year-end Q&A series, we caught up with Jean-Cristophe Babin, CEO of the storied Italian luxury house Bvlgari. Read More
The Top 5 Luxury Brand Campaigns of 2020
This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
What’s Love Got to Do With it? The Chinese Holidays Brands Really Need to Know About!
In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Read More
Exclusive: Burberry Plays Cupid on China’s Love Day
Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
