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Tag

520

  • Marketing

    The Top Six Luxury Brand Campaigns for China’s 520 Day

    Wenzhuo Wu  |   Share
    Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
  • Market Analysis

    China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols

    Avery Booker  |   Share
    A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
  • Consumer Insights

    How Brands Celebrated Mother’s Day in China

    Julienna Law  |   Share
    Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
  • Consumer Insights

    Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands

    Jing Daily  |   Share
    Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
  • Marketing

    The 5 Best Luxury Campaigns For China’s 520 Day

    Wenzhuo Wu  |   Share
    520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
  • CEOs

    CCI Q&A: Bvlgari CEO Jean-Cristophe Babin on Rising to Meet Luxury’s Challenges

    CCI Team  |   Share
    In the second installment of our year-end Q&A series, we caught up with Jean-Cristophe Babin, CEO of the storied Italian luxury house Bvlgari.  Read More
  • The Top 5 Luxury Brand Campaigns of 2020

    Wenzhuo Wu  |   Share
    This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
  • What’s Love Got to Do With it? The Chinese Holidays Brands Really Need to Know About!

    Tamsin Smith  |   Share
    In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Read More
  • Exclusive: Burberry Plays Cupid on China’s Love Day

    Tamsin Smith  |   Share
    Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
  • Marketing

    China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love

    Yiling Pan  |   Share
    From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/20/2022

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LVMHKeringRichemont
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