520 Valentine’s Day
Bulgari’s ‘Unexpected Wonders’ Film Hits the Mark in China
Bulgari’s newly launched film "Unexpected Wonders" has received overwhelmingly positive feedback from locals. What’s the strategy behind the brand campaign? Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Prada Sales Boom as China Continues to Splurge
Not one to fall behind, Prada continues the trend of luxury comebacks this week, with retail sales in H1 2021 beating pre-pandemic figures. Read More
Moncler Doubles Pre-Pandemic Revenues in China
Consolidating Stone Island’s results for the first time, Moncler saw its group revenue jump 57 percent to $736 million in H1 2021. Read More
Hedi Slimane’s Celine Is Riding High in China — For Now
After three years under the helm of creative, artistic, and image director Hedi Slimane, CELINE experienced double-digit growth, driven by Chinese Gen Zers. Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
Is Targeting Vouchers A Successful Strategy For Brands
As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More
