520 Day | Jing Daily

Fashion
Diesel Taps Collectible Toy Frenzy For China’s 520 Valentine’s Day
Wenzhuo Wu | Share
A second round of Diesel x Dolores art toys are being made available to Chinese consumers in limited quantities, in celebration of the upcoming 520 Day. Read More
Consumer Insights
Luxury Brands Shun Valentine’s Day, Set To Double Down On Romantic Chinese Festivals
Wenzhuo Wu | Share
After a subdued Valentine’s Day, brands are likely to increase their marketing investment in upcoming romantic Chinese holidays like 520 and Qixi. Read More
Companies
Five Luxury Brands That Are Winning 520 Day In China
Wenzhuo Wu | Share
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
253.33	+$4.01	1.61%

LVMH	Kering	Richemont
+$1.52	+$0.06	+$0.15

Diesel Taps Collectible Toy Frenzy For China’s 520 Valentine’s Day

Luxury Brands Shun Valentine’s Day, Set To Double Down On Romantic Chinese Festivals

Five Luxury Brands That Are Winning 520 Day In China

Your China Cheat Sheet