2022 winter olympics
Prada Puts Animal Protection Into Action for CNY 2022
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Omicron Just Ruined China’s Spring Festival
China’s Spring Festival travel rush is expected to hit a seven-year low due to government pandemic prevention. But will the economy suffer from it? Read More
What Price Will Luxury Pay for Biden’s Olympic Boycott?
Biden announced a diplomatic boycott of the 2022 Beijing Winter Olympics, and China promised to retaliate. Could this squabble affect US luxury brands? Read More
Should Brands Worry About Washington’s Crackdown on Xinjiang Goods?
The House has approved a bill to bar imports produced by forced labor in Xinjiang, China. If passed by the Senate, what could this mean for brands? Read More
Prada Takes the Lead on China’s Explosive Winter Sports Market
Prada exclusively launched its “Prada On Ice” collection at the SKP Atrium in Beijing in response to the upcoming 2022 Beijing Winter Olympics. Read More
As China Remains Closed, Will Cross-Border Business Ever Be the Same?
As infections rise in the south, China is intent on keeping its borders shut for another year. What will this mean for luxury brands? Read More
Why Health Is The New Luxury In China
The global environmental crisis has made it clear that breathing fresh air, drinking clean water, and eating healthy food are quickly becoming new luxuries. Read More
Decoding the Puffer Opportunity in China
China’s winter puffer jacket business will grow to $20 billion. As Beijing prepares the 2022 Winter Olympics, here are key trends fueling this growth. Read More
What is Driving Demand for the Sports & Fashion Combo in China?
As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More
Skiwear Label Perfect Moment Enlists Chinese Designer Helen Lee as it Pursues China Expansion
As China gears up for the 2022 Winter Olympics in Beijing, the luxury skiwear brand plans to enter the market with the help of a veteran Chinese fashion designer. Read More
