2022 winter olympics
Dior Sculpts Pop-Up Out Of Ice At North China’s Ski Resort
Dior's ice sculpture has become a popular photo backdrop on Chinese social platforms, appealing to ski enthusiasts and resort visitors. Read More
Moncler Sets A Higher Bar For Skiwear With Its Grenoble FW22 Collection
Chinese consumers want to look stylish this winter. Here’s why Grenoble Fall 22 collection makes Moncler the world’s leading name for luxury outerwear. Read More
SHANG XIA Hosts Valentine’s Day Art Workshops in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Su Yiming Is the Rebel That Luxury Needs
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Read More
Meet China’s Latest Olympic Crush — Yuzuru Hanyu
Despite not winning a medal, Japanese figure skater, Yuzuru Hanyu, could well be the real winner of Bijeing’s Winter Olympics. Read More
Designer Chen Peng Taps Olympic Opportunity
Fresh from dressing acts at the 2022 Beijing Winter Olympic Games Opening Ceremony, the founder of fashion brand CHENPENG talks business with Jing Daily. Read More
Olympic Skier Eileen Gu Is China’s Hottest Commodity
Skier Eileen Gu is such a unique talent, many believe she’ll become the “savior” of the scandal-ridden celebrity branding market in China. Read More
China Can’t Get Enough of Olympic Mascot, Bing Dwen Dwen
Anything related to Beijing's 2022 Olympic mascot, Bing Dwen Dwen — a panda wearing an icy body shell — has sold like crazy in China. Read More
Are the Winter Olympics Luxury’s Golden Ticket?
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Read More
The Optimist’s Guide to Luxury in China for 2022
As China faces new Omicron outbreaks, collapsing property developers, and a never-ending list of crackdowns, what are the bright spots, if any, in 2022? Read More
