2019 WeChat strategy

Deciphering Tencent’s WeChat Ecosystem
Yiling Pan | Share
How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More
Companies
How Hermès Utilizes WeChat to Provide VIP Experience for Fans
Yiling Pan | Share
Here is how Hermès utilizing WeChat to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their offerings. Read More
WeChat Readers’ Habits Vary Greatly Among Demographics
Ruonan Zheng | Share
The latest report from Quest Mobile shows habits vary significantly among different WeChat user demographics – gender, age, and location. Read More
5 New Year’s Resolutions to Supercharge Your 2019 WeChat Strategy
Clement Ledormeur | Share
Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More

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Deciphering Tencent’s WeChat Ecosystem