11.11
Understanding 11.11: Alibaba’s Mega Shopping Festival
Every year, Alibaba’s 11.11 Global Shopping Festival (also known as “Singles’ Day”) sets the tone for the state of consumer spending in China. This year, the story isn’t about the sales figures we’ve come to associate with 11.11, but about opportunities for global businesses – big and small. While not a consumer-facing event in the ... Read More
Why Brands Should Think Differently on Singles’ Day
For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
Winning Singles’ Day Strategies for Luxury Brands
Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More
Alibaba Promotes “Greener” 11.11 Shopping Festival, But Criticism Remains
Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More
