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For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More

Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More

Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More