Hotel Branch Of High-End Swedish Mattress Maker DUX Opens In Shijia Hutong#
This week, the Swedish chain Hotel Duxiana -- the hotel branch of the high-end mattress maker DUX -- landed in Beijing, opening its first location outside of Sweden in the city's Shijia Hutong. With 40 rooms, ranging from 1,880 - 3,980 yuan (US$277 - 586), the Hotel Duxiana Beijing is essentially built around promoting DUX mattresses.
As Beijing Today notes, Duxiana has a franchise to sell DUX beds, which retail in the range of US$10,000 and up, which guests can buy directly from the hotel at "preferential" rates. Perhaps unsurprisingly, considering the importance of the number eight in Chinese superstition, the DUX 8888 (which costs about $23,000), is the brand's most popular model in China.
However, the mattresses aren't the only feature at this upscale hotel. Nestled in Beijing's Shijia Hutong -- which has become a popular spot for boutique hostels and hotels in recent years -- the Duxiana has a traditional courtyard design that blends in with its surroundings, and interior and furniture design that is distinctly Chinese. According to the Chinese hotel industry portal Meadin, the design of the Duxiana is meant to combine the "Chinese-style courtyard atmosphere" with a "Western luxury living experience."
From Meadin (translation by Jing Daily team):
"The Hotel Duxiana Beijing is a hotel situated within a garden landscape," said [manager] Zhao Meijuan. The hotel's layout is a typical courtyard-style structure, with 40 rooms within the three-story sections to the north, east and west. "You can see flowers in full bloom throughout the four seasons, as well as a sea of gray roofs atop the old Beijing hutongs and wandering vines hugging the walls."
In order to provide a personalized experience for guests, the Duxiana Hotel has an open design that lets guests enjoy the outdoor garden and courtyard area with ease. Surrounded by this exquisite atmosphere, the comfortable sleep guests are sure to enjoy is just the icing on the cake.
