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    Shanghai Travelers' Club Caters To Well-Heeled Chinese Outbound Travelers

    With the number of outbound travelers from mainland China growing at a record pace, some enterprising individuals in China are finding new ways to provide wealthier Chinese tourists the advice and resources they need when planning a trip overseas.
    Jing DailyAuthor
      Published   in Finance

    Club Claims To Be First Chinese-Language Social Media Network To Focus On International Luxury Travel#

    With the number of outbound travelers from mainland China growing at a record pace, some enterprising individuals in China are finding new ways to provide wealthier Chinese tourists the advice and resources they need when planning a trip overseas. Recently, the Shanghai Travelers' Club (富游社), a travel organization that claims 2,000 purported members and issues newsletters and organizes events for frequent overseas travelers, announced they were launching the first Chinese-language social media networks to serve international travelers with a knack for luxury.

    According to a release, the monthly Shanghai Travelers' Club newsletters keep members abreast of the latest trends in outbound travel, informing them on sights and places "off the beaten path" as well as lesser-known boutique hotels, confidential travel agencies and opportunities for contact with "influential world travelers." Regular "special edition" newsletters also look at specific luxury hotels, boutique travel agencies, casinos, restaurants, travel services and particular destinations. Additionally, the club regularly organizes members-only dinner events in Shanghai.

    Take a look at the new social media resources launched by the Shanghai Travelers' Club on Facebook and Twitter.

    While it's good to see that more travel organizations -- whether established names or new upstarts -- are looking into the social media realm to reach more travelers, we're a bit confused why the Shanghai Travelers' Club chose Facebook and Twitter -- two sites that are blocked in the Chinese mainland -- for their social media strategy. Given the circumstances, it seems as if services like Douban or Sina Weibo would make more sense. Nonetheless, a resource is a resource.

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