Retailer Has 45 Boutiques In Asia, North America, Middle East And Europe
One of the most actively philanthropic high-end brands in Asia, this week the Hong Kong-based, Richemont-owned fashion house Shanghai Tang (previously on Jing Daily) debuted a new polo shirt created to benefit the charity Laureus Sport for Good. Launched at an event hosted by the Israeli supermodel Bar Refaeli and tennis legend Boris Becker on the eve of the Laureus World Sports Awards in London, the charity shirt — which features the Chinese transliteration of Laureus, 劳伦斯 — will go to support the charity’s mission “to use sport as a tool for social change and to help improve the lives of children around the world.”
Laureus Academy Members, who include sporting greats such as Bobby Charlton, Sebastian Coe, Nadia Comaneci, Michael Johnson, Martina Navratilova and Gary Player, volunteer time to the Sport for Good Foundation, which has worked with more than one-and-a-half million young people on sports-based projects since its establishment in 2000. Members will wear the Shanghai Tang polo shirt at upcoming events.
As Boris Becker said at this week’s event, “This is an extremely cool fashion item with a wonderful humanitarian purpose,” adding that he wanted to thank Shanghai Tang “for producing this shirt and for their generosity in helping the Laureus Foundation to fund its work.”
In addition to providing the polo shirt to Laureus Academy Members, Shanghai Tang is making the shirts available for purchase online at shanghaitang.com and at stores in New York, Las Vegas, London, Singapore, Frankfurt, Moscow, Hong Kong and selected locations in mainland China. A portion of proceeds will be donated to the Laureus Sport for Good Foundation.