Brand Relocating From Pedder Building To Duddell Street#
Following up its "From Pedder To..." contest earlier this month, for which the brand released a "teaser" video full of hints, Shanghai Tang finally unveiled the location of its new flagship in Hong Kong: Duddell Street in Central. As Jing Daily wrote a few weeks back, after the wrap of its pop-up “Loft” in the Pedder Building, which ran from October of last year through February 20, Shanghai Tang launched its contest for fans who “liked” the brand’s official page, viewed a special trailer, and submitted guesses for a chance to win a set of exclusive prizes, including glassware and porcelain from Shanghai Tang’s Imperial Table collection.
As Jing Daily reported last April, Shanghai Tang made the decision to relocate from its landmark Pedder Building flagship location after a fierce bidding war with Abercrombie & Fitch. Upon its launch this year, the American retailer will pay an estimated HK$7 million (US$900,000) per month on rent for the enviable retail spot — a 250 percent hike.
Launching just in time for spring, the new multi-level "Shanghai Tang Mansion" at 1 Duddell Street will open in early April, near the iconic Duddell Street steps and gas lamps and the Landmark luxury mall. The final grand opening date has yet to be set, but updates can be found on Shanghai Tang's Facebook and Twitter pages. And for anyone interested in purchasing one of the dresses worn by models in the "From Pedder To...Duddell" videos, those are available on the Shanghai Tang online store.
