Shanghai Scene: Avant-Garde Boutique ALTER Celebrates Second Anniversary

Multi-Brand Boutique Stocks Designers Ranging From Jason Wu To Simone Rocha

Overseen by specially made scarecrow mannequins, fashion lovers in Shanghai recently packed into the independent multi-brand boutique Alter (Jing Daily interview) to celebrate the store’s second anniversary. DJed by store owner Sonja, the invitation-only runway show and after-party — the timing of which coincided with Vogue Fashion’s Night Out — attracted a number of local and international VIPs such as fashion designer Helen Lee and jewelry designers Maria Francesca Pepe and Emanuele Bicocchi. Jing Daily was on the scene to take in the show and mingle with Shanghai’s fashion avant-garde.

Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)

Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)

Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)

Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)

Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)

Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)

Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)

Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)

Maria Francesca Pepe (L) and Emanuele Bicocchi (C) (Image: Erica Ji for Jing Daily)

Shanghai-based designer Helen Lee (Image: Erica Ji for Jing Daily)

Scarecrow mannequin (Image: Erica Ji for Jing Daily)

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Architecture & Design, Art & Auction, Culture, Fashion