Multi-Brand Boutique Stocks Designers Ranging From Jason Wu To Simone Rocha#
Overseen by specially made scarecrow mannequins, fashion lovers in Shanghai recently packed into the independent multi-brand boutique
Alter#
(Jing Daily interview) to celebrate the store's second anniversary. DJed by store owner Sonja, the invitation-only runway show and after-party -- the timing of which coincided with Vogue Fashion's Night Out -- attracted a number of local and international VIPs such as fashion designer
Helen Lee#
and jewelry designers
Maria Francesca Pepe#
and
Emanuele Bicocchi#
. Jing Daily was on the scene to take in the show and mingle with Shanghai's fashion avant-garde.