Reports

    Shanghai Scene: Avant-Garde Boutique ALTER Celebrates Second Anniversary

    Overseen by specially made scarecrow mannequins, fashion lovers in Shanghai recently packed into the independent multi-brand boutique Alter to celebrate the store's second anniversary.
    Alter Second Anniversary Celebration (Image: Erica Ji for Jing Daily)
    Jing DailyAuthor
      Published   in Finance

    Multi-Brand Boutique Stocks Designers Ranging From Jason Wu To Simone Rocha#

    Overseen by specially made scarecrow mannequins, fashion lovers in Shanghai recently packed into the independent multi-brand boutique

    Alter#

    (Jing Daily interview) to celebrate the store's second anniversary. DJed by store owner Sonja, the invitation-only runway show and after-party -- the timing of which coincided with Vogue Fashion's Night Out -- attracted a number of local and international VIPs such as fashion designer

    Helen Lee#

    and jewelry designers

    Maria Francesca Pepe#

    and

    Emanuele Bicocchi#

    . Jing Daily was on the scene to take in the show and mingle with Shanghai's fashion avant-garde.

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