Search Results: youku
Alibaba and Youku Promote China’s Greatest Luxury: A Good Night’s Sleep
With consumers spending far more time at home in 2020, in China sports and health and wellness brands, personal trainers, and even doctors quickly pivoted to content-commerce mainstays like livestreaming… Read More
China Film File: ‘Black Coal’ Berlin Win, Youku’s Quota Hopes, And Romance’s Return
Welcome to China Film File, a weekly brief on the business of movies in China. In today’s news: Black Coal takes Berlin, The Monkey King is dethroned, and Snowpiercer comes… Read More
China Film File: Youku Crackdown, Box Office Fraud, And Oscars Apathy
Welcome to China Film File, a weekly brief on the business of movies in China. Read More
Lionsgate Signs 200-Title China Online Distribution Deal With Youku
With analysts projecting that the Chinese box office could grow to US$5 billion by 2015, calls from Hollywood (and Washington) for China to loosen its film import quotas have taken… Read More-
More Luxury Brands See Youku As China Marketing Tool
Many of the luxury brands that depend on the increasingly lucrative China market have been quick to experiment with digital marketing via popular "clones", adaptations of websites and services that… Read More 
Dior, Tissot Ambassador Arthur Chen Feiyu Embroiled In Fan Sex Scandal
Private photos of Chen Feiyu, a mainland Chinese “traffic idol” and son of the acclaimed director Chen Kaige, were leaked across social media. Read More
China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
Big Tech Has Seen The Potential Of China’s Web Novels And Short Dramas. When Will Luxury Follow Suit?
ByteDance, Baidu, Kuaishou, and Xiaomi are venturing into web novels and short dramas to realize a new monetization model. Brands should take a leaf out of their book. Read More
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
