Search Results: youku
Alibaba and Youku Promote China’s Greatest Luxury: A Good Night’s Sleep
With consumers spending far more time at home in 2020, in China sports and health and wellness brands, personal trainers, and even doctors quickly pivoted to content-commerce mainstays like livestreaming… Read More
China Film File: ‘Black Coal’ Berlin Win, Youku’s Quota Hopes, And Romance’s Return
Welcome to China Film File, a weekly brief on the business of movies in China. In today’s news: Black Coal takes Berlin, The Monkey King is dethroned, and Snowpiercer comes… Read More
China Film File: Youku Crackdown, Box Office Fraud, And Oscars Apathy
Welcome to China Film File, a weekly brief on the business of movies in China. Read More
Lionsgate Signs 200-Title China Online Distribution Deal With Youku
With analysts projecting that the Chinese box office could grow to US$5 billion by 2015, calls from Hollywood (and Washington) for China to loosen its film import quotas have taken… Read More-
More Luxury Brands See Youku As China Marketing Tool
Many of the luxury brands that depend on the increasingly lucrative China market have been quick to experiment with digital marketing via popular "clones", adaptations of websites and services that… Read More 
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day
This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
