Search Results: xiaohongshu
Li-Ning Drops Wallabees And Desert Treks, Plus More Local Tie-Ups: China Collabs Of The Week
A Paris Fashion Week highlight, cult footwear partnership, and artist-brand pairing make up this week’s diverse roundup of brand collaborations in China. Read More
Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?
The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium? Read More
Arc’teryx Brings Gorpcore To Shangri-la’s Snow-capped Mountains
Owned by Anta Group, Arc’teryx is building on its success in China by merging luxury wellness and hospitality with outdoor apparel and activities. Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
Wu Tiao Ren Gets Beautified, Gap x Attempt, And Clot x The North Face: China Collabs Of The Week
This week’s local brand collaborations reflect the rise of Chinese streetwear power players and niche names like Attempt. Read More
Ferragamo Hits Brand Rejuvenation Milestone With FW 2023 Show In Milan
Maximilian Davis’ sophomore collection for Salvatore Ferragamo, presented on February 25 in Milan, returned to the Florentine house’s second home, Hollywood. Davis took inspiration from the wardrobes of stars like… Read More
Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?
Nike has launched a new series of leggings for women in China, riding the pilates and yoga wave. Can it regain market share in the athleisure sector? Read More
The Rise Of China’s ‘Uncle Stars’: How Middle-aged Men Are Taking The Spotlight
“Uncle stars” are regaining popularity and bypassing even young idols. Jing Daily decodes how brands can leverage these middle-aged sensations. Read More
‘Hipster-phobia’ Trends On Chinese Social Media — Should Brands Be Worried?
A significant cohort of young Chinese consumers are expressing a fear of uber-trendy fashionistas. Does this spell trouble for luxury brands? Read More
