Search Results: xiaohongshu
From Overtime Worker To Digital Nomad: Young Chinese Seek ‘Slow Lifestyles’ Abroad
After "lying flat" and "letting it rot," young Chinese around the world are turning to digital nomadism as a lifestyle choice. Read MoreL’Oréal Paris’ Art Exhibition In China Points To Elevated Brand Image
L’Oréal Paris unveiled a branded art exhibition at Tank Shanghai, the pioneering arts center and cultural hub, from March 5 to 12. Read MoreFrom Barbie To Bugs Bunny: After 10 Years Of Head-turning Designs, Jeremy Scott Leaves Moschino
Jeremy Scott, famous for his pop culture-heavy collections, has announced the end of his 10-year career as Moschino’s creative director. Read MoreCLOT Gives McDonald’s A Streetwear Makeover In China
The Asia-exclusive collaboration is generating a huge buzz across major social media channels. What can brands learn from the partnership? Read MoreAthleisure Boom Hits China’s Young Men
As the fitness trend accelerates post-pandemic, Chinese and international brands are turning their attention to an overlooked segment in China: men’s athleisure. Read MoreParty Like It’s 2023: China’s Rave Culture Sets A New Trend
Newfound post-lockdown freedoms in China are propelling the popularity of clubbing and raves, putting clubwear on the fashion map. Read MoreLong Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read MoreChinese Companies Are Chasing Southeast Asia Opportunities, But Success Isn’t Guaranteed
Southeast Asia is more than a tourist hotspot, serving as the launchpad for Chinese businesses as they venture overseas. But what challenges await in these emerging markets? Read MoreWhy Is American Retro-core Going Viral In China?
Young Chinese fashionistas are embracing retro outfits from '80s and '90s America. Why is the trend surging and what does it mean for brands? Read MoreChina’s ‘She Economy’ Booms As Women Invest In Their Own Happiness
Jing Daily looks at one of the world’s most important consumer groups — Chinese women — and breaks down their spending habits. Read More