Search Results: xiaohongshu
Is Xiaohongshu Becoming Dangerous for Luxury Brands?
China’s Gen Z-favored platform Xiaohongshu is under fire for inauthentic posts. Could the site lose its good reputation with young luxury shoppers? Read More
Will Virgil Abloh’s Xiaohongshu Profile Save Off-White?
Virgil Abloh has debuted on China’s popular social commerce app Little Red Book. But will this revive Off-White’s relevance among local consumers? Read More
How Mercedes-Benz Won Over Women on Xiaohongshu
Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. Read More
Why was Xiaohongshu Pulled from China’s App Stores?
Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More
Is CHAO the Xiaohongshu for Men?
Launched in early 2019 by question-and-answer platform Zhihu, CHAO is staking out a claim to be the “Xiaohongshu for men.” Read More
Xiaohongshu Dips Into E-commerce Livestreaming
Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More
Xiaohongshu Fights Fraudulent Reviews on User-powered E-commerce Platform
User-generated reviews on e-commerce platform Xiaohongshu (Little Red Book) have come under fire for being fraudulent, and the platform is cracking down. Read More
China’s Gen Z Spiritual Awakening? Young Chinese Flock To Temples
What Happened: China’s millennials and Gen Z are flocking to famous Buddhist temples across the nation this spring. Visits to temples have surged 310 percent since the beginning of 2023,… Read More
From Anti-aging To KOL Influence: 8 Chinese Beauty Myths Debunked
Latest research by Hot Pot China x The Future Laboratory shines light on misconceptions brands should be aware of to maximize engagement and steer clear of controversy. Read More
From Overtime Worker To Digital Nomad: Young Chinese Seek ‘Slow Lifestyles’ Abroad
After "lying flat" and "letting it rot," young Chinese around the world are turning to digital nomadism as a lifestyle choice. Read More
