Search Results: xiaohongshu
Singles’ Day 2023: A shift in e-commerce dynamics and pricing strategies for Tmall, JD and Xiaohongshu
This year's Double 11 shopping bonanza has brought about significant shifts in the rankings of top-selling beauty brands. Here’s why. Read More
China’s e-commerce slows down as celebrities turn to Xiaohongshu for ‘quiet selling’
Taiwanese singer Annie Yi is the latest celebrity to start “quiet selling” on Xiaohongshu. Here’s why Chinese consumers are gravitating towards these hours-long livestreams. Read More
How brands can best maximize Chinese apps Xiaohongshu, Douyin, Weibo and Zhihu
Discover the winning ‘grass rooting’ strategies for China’s four main platforms — Xiaohongshu, Douyin, Weibo, and Zhihu. Read More
From cultural clout to edutainment, China’s Xiaohongshu is the top app for Chinese travelers
How are Chinese travelers choosing where to go and what to do? For many, these answers are sourced through one app: Xiaohongshu. Read More
China’s hottest summer trend? How Xiaohongshu made ‘jorts’ a thing
With over 80 official accounts, Xiaohongshu is dedicated to supporting creators and creating communities around the latest trends. Read More
2023 Brand Guide To WeChat, Douyin, Xiaohongshu And Other Top Chinese Social Platforms
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features. Read More
Who Are The 8 Fastest Rising Beauty KOLs On Xiaohongshu?
Do you know Cheng Shian or Zhouzhou KOI? They are China’s fastest-rising beauty KOLs on Xiaohongshu. Here, Jing Daily shares eight emerging beauty influencers. Read More
Xiaohongshu’s 3 Key Post-pandemic China Consumer Trends
A new report by Xiaohongshu breaks down the psychology of Chinese shoppers, highlighting the values and influences driving them to the check-out button. Read More
Viral Products For The Win: New Data From Xiaohongshu
A new Xiaohongshu report proves how much social media is governing Chinese Gen Z luxury spending — from buying products to being introduced to new brands. Read More
Why ByteDance’s Attempt To Mimic Xiaohongshu Failed Again
ByteDance’s app Kesong, which resembles Xiaohongshu, was removed from the app store just a few weeks after its release. Where did it go wrong? Read More
