Search Results: virtual
The Future Of China’s Virtual Fashion Shows
After virtual fashion weeks were integrated with physical runways post-COVID-19, it seemed like they were here to stay. But how are they evolving? Read More
Luxury Brands in China Lean Into Virtual Idol Campaigns
We analyze digital brand campaigns from Givenchy, Burberry, and Armani. Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
How Virtual Idols Became Real-Life Brand Ambassadors in China
COVID-19 forced fundamental shifts in behavior, with virtual interactions and events emerging as a key way for people to stay connected while staying in. Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
Perfect Diary’s Virtual Influencer Gets Her Own Mini Program Store, Product Line
When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More
Are Virtual Influencers the Future of Luxury Retail?
It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More
Chinese Whisper: Vogue China Signs On Virtual KOL Noonoouri and More
Vogue China recently announced that it will exclusively represent virtual influencer Noonoouri in all matters related to Greater China. Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
Can Luxury Brands Tap into China’s ‘Virtual Avatar’ Fever?
What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind of consumer engagement is no longer simply a fantasy. Read More
